The FC 24 Ones to Watch promotion runs from Friday September 30th at 5pm UTC (6pm BST, 7pm CEST, 2pm EDT, 10am PDT) until the same time on Friday October 7th.
Typical FUT promos last for two weeks, with a new squad each Friday, but EA Sports has adjusted the schedule for FC 24 due to the impact of the World Cup in November, meaning that there will only be one team of Ones to Watch players released this year.